If the Partner Program is positioned properly (our marketing staff can advise on this matter), it can be viewed as a way for people to earn extra money on the things they are doing anyway. This is not instead of your own marketing efforts or contrary to your cause but rather it is a customer amenity “in addition to”. Customers often perceive this as a “thank you for your patronage”, proactive gesture. Remember, most companies just send information about their products. It is the only option they have had to communicate with their customers. Customers actually tire of this type of contact. Our approach broadens your dialog with those customers and secures your brand with them for all future uses.
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