The success of the program would rely on us to use our marketing channels to actively promote our BSP program – Do you think we would turn off some customers that come to us for our products and services, not expecting to be sold anything else?

If the Partner Program is positioned properly (our marketing staff can advise on this matter), it can be viewed as a way for people to earn extra money on the things they are doing anyway. This is not instead of your own marketing efforts or contrary to your cause but rather it is a customer amenity “in addition to”.  Customers often perceive this as a “thank you for your patronage”, proactive gesture. Remember, most companies just send information about their products. It is the only option they have had to communicate with their customers. Customers actually tire of this type of contact. Our approach broadens your dialog with those customers and secures your brand with them for all future uses.

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