Since the customer is actually the biggest beneficiary of the BSP Rewards program, the return to them is generally emphasized more than the benefit to the sponsoring organization. The registered member (your donor) will receive messaging that appropriately positions this program as more of a goodwill gesture and “thank you for your support” than additional revenue to the organization. Behaviorally, the program is generally not confused with standard giving because the customer is in an active “receiving” mode and is NOT asked to do anything that remotely resembles “donation” – they are simply advised that they have left significant money on the table for years, doing what they do normally, with your organization or without. You are helping them in a very real sense, which of course is core to the value proposition of a philanthropic organization by definition.
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