We are concerned that our donors will confuse our revenue share as their annual donation.

Since the customer is actually the biggest beneficiary of the BSP Rewards program, the return to them is  generally emphasized more than the benefit to the sponsoring organization. The registered member (your  donor) will receive messaging that appropriately positions this program as more of a goodwill gesture and  “thank you for your support” than additional revenue to the organization. Behaviorally, the program is  generally not confused with standard giving because the customer is in an active “receiving” mode and is NOT  asked to do anything that remotely resembles “donation” – they are simply advised that they have left  significant money on the table for years, doing what they do normally, with your organization or without.  You are helping them in a very real sense, which of course is core to the value proposition of a philanthropic  organization by definition.

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